This initiative made a big impact to the company as A.L.F.A. The car engines being developed were now refocused for compressors, generators, plane engines, and any propelling device that was required for war efforts. is being managed by Nicola Romeo, which focused on helping the Italian war efforts in World War I. The meaning is definitely describing Alfa Romeo to a tee. The meaning: The snake is a circular animal (a snake can assume a circular position) and is an animal of the changing – able to change his skin regularly and totally renew or rebirth himself. Instead, the human is coming out of the snake a “new man,” purified and renewed. At first glance, it looks like the snake is eating the human. Otone beat the Saracen knight and, following the tradition, took the symbols the Saracen carried on his shield: a snake with a human in his mouth. During the time of the crusades, Otone Visconti, the founder of Visconti Family and a knight, fought against a noble Saracen knight (nomad from the Syrian Desert that bordered the Roman Empire). There are a lot of legends about the origins of this heraldic symbol, representing a mythological animal with a human in his mouth (some believe it to be a dragon, but most likely a snake). On the right: the symbol of one of the most important families in the history of Milan (and Italy), the Visconti family – the family that ruled Milan. On the left: the red cross on white field is the symbol of Milan, the hometown of Alfa Romeo. ![]() The meaning is actually quite interesting as given by Automobilismo Storico Alfa Romeo. Created in 1910, after the official rebranding of the company, the A.L.F.A crest debuts and everyone remembers the right-half of the crest, where a snake is eating a man. This takeover also gave birth to one of the most bizarre logos in the automotive world. That venture went to a halt thanks to World War I, which caused the company to focus on manufacturing different products and planting the seeds of the other half of the brand that we all know today. More powerful engines were introduced in the early 1900’s, producing 40 – 60 hp and A.L.F.A. Translated in Italian as “Lombard Automobile Factory Company”, it started a new beginning for this Italian automaker situated in Milan, which is in Northern Lombardy region of Italy.įrom there, the company immediately built vehicles with the intent to conquer speed. They also measure the effectiveness of advertising campaigns.Founded in 1910, Ugo Stella bought a floundering French car factory in 1909 and rebranded as “Anonima Lombarda Fabbrica Automobili” or A.L.F.A. Targeting cookies collect information about your browsing habits to deliver adverts which are more relevant to you and your interests. They also remember any customisations you make to the website to give you enhanced, more personal features. your user name, log in details and language preferences. Disabled - Functional Cookiesįunctionality cookies are used to remember the choices you make, e.g. They will not be used to target adverts to you on other websites. These cookies don’t collect any information that could identify you - all the information collected is anonymous. They also allow us to update our website to improve performance and tailor it to your preferences. which pages you visit most often, and if you experience any error messages. Performance cookies collect information about how you use our website e.g. These cookies allow our website to provide services at your request. Strictly Necessary cookies are essential to let you move around the website and use its features, such as accessing secure areas, shopping baskets and online billing. ![]() To arrange a test drive in a new Alfa Romeo, get in touch with the team at Thames Motor Group, who will be happy to offer their expertise and assistance. If you are looking for something a little more sporty and authoritative on the road, the 4C Couple or its sister the 4C Spider may be the perfect fit. The Alfa MiTo is the perfect choice for those looking for something nimble and compact, whilst the all-new Stelvio is the first SUV to join the Alfa family, and has already been responsible for countless great reviews. With just seven refined models in the range, it’s impressive that Alfa Romeo has created such a dynamic and varied choice of models, each with a host of specifications to suit all your needs.Īwarded ‘Design Brand of the Year’ by Autonis, Alfa Romeo is responsible for a striking range of forward-thinking vehicles. Like many Italian-founded products, Alfa Romeo cars are renowned for their outstanding performance, sleek design and impeccable quality.
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